The company operates with a lean structure and automates operations through an autonomous AI system named Verso Brain.
Startup Verso has adopted a lean, AI-focused organizational structure to optimize its operations. During a presentation at the OpenAI France event in June 2026, co-founder and CEO Lydia Bellahouel detailed how the team uses OpenAI models, including Codex, alongside multi-agent systems to automate internal processes and accelerate consumer research.
The core of the company's operation is "Verso Brain," a system designed to listen, reason, and act autonomously. According to the information shared, the architecture allows the company to maintain a small team while scaling its activities in the consumer intelligence market.
The practical application of this technology directly impacts service delivery. According to the CEO, the combination of language models with autonomous agents enables Verso to produce consumer studies 10 to 20 times faster compared to traditional research methods.
In addition to execution speed, the AI-native business model also reduces operational costs. The company claims it can offer its research reports at half the price charged by the conventional market, making consumer intelligence more accessible.
The strategy adopted by Verso reflects a broader trend among companies that call themselves AI-native, where artificial intelligence is not just a support tool, but the central engine of operations. The startup's technical and organizational decisions demonstrate how advanced automation can redefine the structure and efficiency of companies in the technology sector.
Verso uses an autonomous multi-agent system named Verso Brain, powered by OpenAI models like Codex. This system can listen, reason, and act autonomously, allowing the company to produce consumer studies 10 to 20 times faster than traditional research methods.
By automating operations and maintaining a lean team, Verso's AI-native business model reduces operational costs significantly. The company claims it can offer its consumer research reports at half the price charged by the conventional market.
Verso Brain is an autonomous AI system built on OpenAI models that serves as the core engine of Verso's operations. It is designed to listen, reason, and act autonomously, enabling the startup to scale its consumer intelligence activities with a small team.